Maximize Your Career Search with Social Media

When you're trying to build your career, social media can be one of the best tools to help you find new opportunities and increase your personal brand. Right now, there seems to be a huge digital divide between job seekers.

On one side, you have the group of people who typically haven't had to look for a job in at least a decade. They hold tightly to the job search strategies of the past, like listing every job they've ever had on their resume and believing that they need to “beat the streets” to find work. This group uses email and online job boards, but they shy away from really creating a professional identity on social media sites.

On the other side of the divide, there are the workers who have been looking for a job for some time or who have found and lost a couple of jobs in the past 5 years. These job seekers are savvy about creating their social media presence, developing their personal brand and marketing their skills in a way that makes their resume an advertisement, rather than a biography.

Unfortunately, members of the first group are having a much harder time finding work. When I've asked people why they didn't have a cohesive personal brand, most said that they never really got the hang of social networking sites. Even though they saw the clear value in doing it, they didn't know how to make it work for them.

For those who haven't used social media (and those who want to tweak their social media usage), here are a few tips that will have you networking and making connections.

Make your profile interesting and relevant – Whether you're using Twitter, Facebook or LinkedIn, you'll be given space to write your profile. It's usually one of the first steps in setting up your account and not surprisingly, it's the part that stops most users. It's hard to know what to write and many people find writing about themselves to be a painful process. LinkedIn's is geared more toward a professional platform that allows people to write their career story. We all have one so think about your career progress, your education and every career accomplishment you've made along the way. When you really think about them, you'll see how you've been moving forward and furthering your own goal. Once you find your unique voice, writing your profile becomes easier. Facebook and Twitter are more of a streamlined platform of communication but just the same, they need to have a good profile developed that represents you in the best light.

Get involved in the conversation – Find companies in your industry and connect with them on LinkedIn. Add them to your contacts, follow them or like their page on Facebook, which will also get you connected. It's also a good idea to follow industry related publications, bloggers and even industry leaders. This will ensure that you hear about new and interesting changes in your field before others. Having cutting edge information makes it so much easier for you to do the next step.

Share thoughtfully – If you share information that is interesting and of value to others, you'll begin to develop a reputation as a valuable resource. The people that you've connected with will look forward to your posts and will be more likely to make comments about them. This will allow you to get more involved in conversations and will lead to people trying to connect with you, which will expand your network and look impressive to a potential employer.

Also, you should not let your personal views get in the way of your career development. That means that you don't want to share graphics and anything that isn't professional on your profile. Everyday, I see people doing this and it can really ruin your image in the eyes of a potential employer. More often employers are searching social media sites of candidates to get a pulse on what they think and do socially. You don't want any information to look unprofessional and for that reason, it is important to have a separate social media profile for your personal life especially on Facebook. Keep your personal settings for friends only and not to be shared or viewed by the general public. Facebook and Twitter are minefields of thoughtless moments that can really paint the wrong picture if you aren't on top of what you put out there.

Have a clear strategy – Set aside time each day to work on your social media accounts. Spend one day looking for new connections and reading blogs and another day for posting. Not scheduling your tasks will make it much more likely that you'll network in fits and starts, which will make it more difficult to build a good reputation. If you make it a priority and take things slow, you'll be able to build your social network without getting overwhelmed.

Make social media part of your job search. Expand your knowledge and enlighten your mind with the tools you need to excel in your life! Work with a Business and Life Management Coach with over 20 years’ experience empowering people to attain self-defined success in their professional & personal lives. Book a free session at www.denisedema.com today.

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Learn The Skills Of Highly Effective Job Seekers.

Never stop and never quit; that’s the motto of a job seeker who will never give up until he gets what he wants. A true go-getter does not get discouraged when he hits a stumbling block. Instead he views this as a challenge and is all the more inspired to do better. If you are constantly motivated, you will eventually realize that even in a down market, job seekers are not that powerless or without any alternatives. In fact, you have more control over your career circumstances than you allow yourself to think.

The following are strategies that consistently generate strong results for job seekers:

1. Be patient and remain positive.

A lot of job seekers tend to have a short fuse especially when they feel that time is running out. The longer you're looking for a job, the more frustrated you become. To remain productive, pursue a handful of target companies on your list. If one opportunity doesn't work out, you've still got others to look forward to. Another strategy is to be persistent in calling hiring managers for a follow-up, after you've submitted your resume or have been to an interview. Let them know that you are interested, but avoid being rude and impatient. Calling them once or twice every day will not get you any favors. Remember that the hiring process is usually extensive, and companies are just being careful in making their decision. Explore a lot of your prospects and always strive to keep an optimistic point of view.

2. Don't underestimate the power of first impressions.

As you continue applying for positions in various companies, take care of how you interact with others. Attempt to leave a great first impression, whether it’s the secretary, the hiring manager or your fellow applicants. If you wish to differentiate yourself from other candidates, you must appear to be more eager, determined and serious to get the job. You must let them know how much you want to be there: show up early, dress smartly, be alert and be prepared.

3. Let employers know what you have to offer.

In every job interview, you have to convince the employer (or the hiring manager) why they should hire you out of all the other qualified applicants. The best way to do this is to identify the needs of the company and how you can fill them, using your skills and expertise. You must present yourself as an asset, and how being part of the team is a benefit to the organization, given your experience. Specify relevant challenges that you have overcome in the past, problems where you found practical solutions, and ideas that have produced tangible results. Employers always want to know that they are getting value for their money, and so you must convince them that hiring you is a definite advantage to contribute to the growth of the company.

4. Put together a portfolio.

It is never enough just to have a resume these days. As the marketplace becomes more competitive, people are finding new and creative ways on how to present themselves. One of these is by having a career portfolio. How extensive depends on the kind of work you do.

Usually it includes the following: a short (one-page) biography about your employment experience, a compilation of inspiring accomplishment stories, covers letters, and professional references. You can also include a list of your target organizations and a short marketing speech about yourself. If you are part of the creative industry, then you can also prepare a digital or printed book of your works (published or unpublished) – be it written articles, design samples.

5. Use the Internet to your advantage.

A lot of companies already have their own career websites and prefer to receive resumes and applications online. Some of them even use LinkedIn Pages or Facebook Fan Pages to engage possible candidates, using video testimonials of their own employees. Use the web to get in touch and engage with your target organizations and to research more about your industry. You can also create a website for yourself, and display your CV and portfolio there. Moreover, you can create a blog where you discuss topics that deal with your skills and experience. Build an audience through the use of social media (LinkedIn, Facebook, Twitter , Google Hangouts are a few examples to add to your credibility. And some even record their own introduction video and upload onto YouTube. By having a significant online presence and by presenting yourself as an expert on certain matters related to the position you are looking for, the right people will eventually find you. To support your networking activities, you can also use e-mail to keep in touch with your colleagues and other contacts.

6. Practice going to a job interview.

This is to improve your speaking and negotiating skills. Anticipate questions that might be asked during the interview, and prepare answers that are firm and direct to the point. Write a short speech (marketing spiel) about yourself, stating your job objectives, your experience and strengths that you can bring to the table, and commit them to memory. Practice negotiating about salary, compensation and benefits, among other things. Be polite, but firm. To gauge your performance, you can do any of the following tips: speak in front of the mirror, converse with a friend and act as if you're in a real situation, or record yourself and listen to it later.

7. Build a network of reliable contacts.

These are people who have connections to your target organizations and industries. Keep in touch and meet with them regularly, and get to know them in a more personal capacity. Refrain from making your conversations strictly about business – ask about their interests, their families. Discuss ideas. Be sincere in building relationships with them. Don't hesitate to offer your help where it is needed, even if you don't get anything in return.

8. Improve your management skills.

As this is not your first walk in the park, there are a lot more things expected from you by future employers. Your capabilities may be something of value, but it is the years in your experience that makes you a target for bigger expectations and responsibilities. You're no longer rank-and-file; you are a seasoned potential hire looking to secure a position at the executive level. You will be expected to handle teams, start projects, and deliver the big guns. Keep your skills current and relevant by attending seminars on career building and the like. Read up on business and industry trends, as well as organizational and strategic management. Talk to people who are in your field and learn from them constantly.

9. Nurture your brand.

You are your brand. You are what you sell to hiring managers and employers. Find your unique selling proposition, and cultivate that. Your strengths are your best marketing advantage, and you must position yourself as an expert at what you do at all time. Start by writing articles, giving presentations, speaking at events, or even teaching a class. Join professional and business organizations, and make every effort to get a leadership role. Be active in your community and win people over with your ideas and commitment.

10. Stop comparing yourself to others.

Weighing one person’s accomplishments against yours will only derail you from achieving more things. Accept that each life is different, and every person has his own path to take. Don’t waste time thinking of what could have been. Learn from your mistakes and start over again if need be. Many people go through a rough period while unemployed, but after a period of self-assessment, most realize that things happen for a reason. For example, one finds a job better than the last one and views being laid off as a blessing in disguise. Another who was forced to early retirement found more time to be with family and discovered another passion, which led to starting a business. The big lesson is: look at the big picture. Find the positive in your situation. Commit to this change in perspective and turn your adversity into a productive experience.

11. Never stop learning.

Continue developing your abilities by pursuing new things. Take classes, seminars or industry conferences that interest you, not just because it’s related to the work you are looking for right now. Enhance your credentials by getting a new professional certification. Enroll for lessons that are not necessarily related to corporate culture: guitar lessons, swimming lessons, even flower arrangement lessons. Keep your hands and your mind busy! Do all the things you’ve been meaning to do, but never had the time to. Explore the world that is out there, waiting to be discovered.

12. Live healthy, and live well.

Job search requires a lot of energy and enthusiasm. Eat well; get a lot of exercise, but rest when you need to rest. Have hobbies and enjoy doing what interests you. Get together with friends often. Spend time with your family. Don’t eschew routines and relationships at the expense of working hard to get the job that you want. If you take care of yourself, the good things will follow.

Performing a successful job search can bring in a lot of pressure. But end of the day, it’s still just a job. It is important to remember that it does not take precedence over things that really matter: a healthy body, people who love you, and a life to live to the fullest.

Wishing you the best.

Expand your knowledge and enlighten your mind with the tools you need to excel in your life! Work with a Business and Life Management Coach with over 20 years’ experience empowering people to attain self-defined success in their professional and personal lives. Book a free session at www.denisedema.com today.

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Source: Ngee Key 

Interviews - Leave a Lasting Impression!

Once you've sailed through that job interview and you're getting ready to say goodbye, you still have one more chance to seal the deal. The interview tip you should keep at the top of your mind is to end your interview on a strong and positive note, leaving a lasting impression on your prospective employer. Prepare for this ahead of time, giving it as much time as you spend practicing answers to interview questions, and you'll find that you have a much better chance of landing your dream job.

Most job seekers know that it pays to make a good first impression, but many don't realize that the last impression is just as important. Even if you've spent plenty of time practicing each interview tip you've gotten along the way, and even if you prove yourself as a strong candidate throughout the job interview, neglecting to prepare for your interview's close will probably make your meeting forgettable. Once interviewers finish asking those common job interview questions, many will ask you if you have any questions, and you should be prepared to jump right in with some of your own.

Turn the tables on the interviewer—ask what they enjoy the most about coming into work every day. This interview tip allows you to quickly reverse the roles and gives you an opportunity to learn more about your potential boss or hiring manager, ultimately helping you tailor your follow-up correspondence. It also gives you the chance to learn more about the company's culture and be sure it's a good fit.

Make sure the interviewer understands that you plan on being with the company for the long term if you are hired is to ask him about the position's goals over the long and short term. Take this one step further, asking what challenges people in similar roles have faced and what you can do to overcome or prevent them.

The final interview tips for leaving a lasting impression on the interviewer is to bluntly ask how they see your skill set fitting into the position you just interviewed for and if there are any concerns as well. This will give you some insight into how the interviewer perceives your strengths and weaknesses, but it will also give you an opportunity to overcome any of those objections at that moment.

The very last question would be to ask what the next step is moving forward and also the companies timeline for filling the position. This gives you a better understanding of the interviewing process and also if they see you to be part of it.

Once all the interview questions have been asked, landing that job requires more than just sending the obligatory follow-up letter. The best interview tip you will ever get is to end the interview by asking concise and pointed questions. You can overcome any reservations the interviewer might have about hiring you and leave a very good last impression that heightens your chances for landing the job.

Achieve your full potential with a Business and Life Management Coach who has over 20 years’ experience empowering people to attain self-defined success in their professional & personal lives.  Book a complimentary strategy session at http://www.denisedema.com.

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