Showing posts with label business coach. Show all posts
Showing posts with label business coach. Show all posts

Are You A 'Social' Business?

Looking at all the ways companies have been marketing their products and services in the past, we now know based on current statistics that a new direction and strategy is critical in capturing new clients and business. Social media has been the number one activity on the web and brands are following the crowd by going ‘social’ and joining millions of people online.

Many companies have set up Facebook pages, Twitter accounts, listed their products/services on web based directories that provide interactive customer reviews and use Google+ and LinkedIn to make professional and personal connections. Some also start blogs and create YouTube channels to share information through videos that now appeals to the masses.

Even so, many businesses are still trying to integrate social media into their old ‘marketing mix’ rather than understanding the whole purpose of social media. This traditional, one-way marketing doesn’t work anymore. Consumers are already bombarded with thousands of marketing messages on a daily basis but the majority of them are ignored. Newspaper circulations are down, television commercials are easily skipped, nearly half of all direct mail is never opened and there are over 200 million Americans on the ‘Do Not Call’ list which prevents any outbound telesales calls. Even the best banner ads are only getting about 1% click through rates now. So what else can you do to get your business out there?

Today, we are all connected and smart companies make business personal by becoming a 'social business' rather than applying the same old marketing techniques to the new medium. They realize that ‘social’ isn’t a new way of marketing, it’s a new way of doing business and they use an analytics culture to shape and adjust their strategy on the go. This is quite different from the traditional ways of brand building in the past.

Companies that get it right by becoming social see great success. Nearly two thirds of businesses have acquired a customer through their blog and a quarter of B2B firms have gained a client through Facebook. Company websites that have a blog get more visitors than those who don’t. Web visitors from social sites often have higher conversion rates than those who aren’t communicating directly with their customers.

It’s not just about going social it’s about becoming a social business. Creating the right presence, exposure with a Call To Action on the web is critical in branding your company to gain new business. It’s realizing that marketing doesn’t work like it used to and today, successful companies have to become social ones. Diversifying your web exposure and keeping your online presence filled with new and interesting content is the key. Just by having a website, blog and web profiles will not produce business unless you drive traffic to them and encourage engagement.

Living in this socially connected, real-time and mobile-enabled world, creating a compelling web based presence is critical for success. Even if you are a small company or entrepreneur with limited finances, cost effective marketing strategies can be implemented to help you achieve a social media presence.

Achieve your full potential and get the tools you need to excel in your business. Work with a Business and Life Management Coach with over 20 years experience empowering individuals, entrepreneurs and business owners to attain self-defined success in their professional and personal lives. Book a complimentary session today to discuss your goals and objectives at

Unleash Your Full Potential!

Each of us has one or more special gifts, but we spend most of our time focused on the talents or skills we don’t have that we think are critical to our success. In reality, we need to focus on our special gifts and how we can leverage those to help us achieve more. You contain within yourself a unique combination of talents and abilities which properly identified and applied, will enable you to achieve virtually any goal you can set for yourself. Success is not so much what we have as it is what we are. Unleash your full potential! Book a complimentary session at

Welcome to my Blog......

This blog was created to enlighten your mind with great personal and professional development articles and to give people a forum to ask me questions pertaining to their life, business, relationships or anything that is on their mind that they would like to get some feedback on. I have decades of experience in business management consulting and personal development coaching. I am an avid sports fan, ballroom instructor and have a very active life style that allows me to interact with many types of people on a daily basis. My vocation as a Business and Life Management Coach has been very rewarding in helping people achieve their full potential. I believe all you achieve in life directly relates to your thoughts and perceptions. So subscribe to my blog and get the tools you need to excel in your life! Book a complimentary session at!/DeniseDema